Hasta La Creative!

We’re midway through the World Cup and with fans around the world cheering on their teams, social media is, of course buzzing. Taking a look at the buzz, real-time customer engagement platform Engagor, took a look at the official World Cup sponsors to gauge the success of their social media activities

Here’s what Engagor found from June 12 – June 24:

– 1.4 million total mentions (Facebook/Twitter)

– Nike leads with volume of brand mentions (357K) related to the World Cup; Coca-Cola in second with 297K; Emirates in third with 169K

– Pepsi has the highest volume of positive sentiment (58% of mentions); Volkswagen has the highest volume of negative mentions (16%)

– Top languages – English, Arabic, Spanish, Italian, Japanese

– Demographics/Gender – 28% female, 72% male (Global); 40% female, 60% male (U.S.)

And here’s a breakdown of the volume of sponsor mentions related to the World Cup :

– Nike – 357K

– Coca-Cola – 297K

– Emirates – 169K

– KIA – 156K

– Volkswagen – 122K

– Adidas – 89K

– Hyundai – 56K

– Sony – 44K

– Budweiser – 43K

– MillerCoors – 39K

– Pepsi – 32K

– Visa – 13K

– Continental – 6K