Wendy's Sticks with Fresh Not Frozen Beef Message, Shakes Off Protest Heat
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The Golden Arches hasn’t responded to Wendy’s numerous taunts and won’t start national advertising about fresh beef until more restaurants across the country begin selling it this spring.
Among fast-food eaters, the percentage who say they’ve heard positive buzz about Wendy’s increased after the March 6 dose of “freezer burn” on Twitter, but the percentage who’d consider buying Wendy’s the next time they go out for fast food has fallen, YouGov BrandIndex data show. On Thursday, Wendy’s buzz score among fast-food eaters was at 20.5 percent, up from 13 percent a month earlier. But only 37.4 percent said they’d consider Wendy’s for their next fast-food meal, down from 41.6 percent a month earlier.
“While perception may have risen a bit after the tweet, purchase consideration continued to drop for Wendy’s,” a spokesperson for YouGov BrandIndex said Friday.
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