Hasta La Creative!

Hero Solutions, a fabrication shop in Chicago, worked on the extra-large ride, knee pads, helmet and thermos in the newest spot. “It’s one of the craziest things we’ve worked on,” owner/operator Jay Neander said as he put some of the finishing touches on the vehicle at his company’s workshop in September.

The main campaign comes from VML, while a companion Hispanic campaign is from Bravo. Spark Foundry is Wendy’s media agency.

An online video that came out in late August features the same characters in a throwback to toy ads from the late 80s or early 90s, and was more of a way to introduce the Giant Jr. name.

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