Hasta La Creative!

For all the noise “Sharknado 3: Oh Hell No!” generated on Twitter Wednesday night, the latest installment of Syfy’s campy disaster-movie franchise failed to make much of a splash in the ratings.

According to Nielsen live-plus-same-day data, “Sharknado 3” scared up 2.81 million viewers and a 0.9 in the adults 18-49 demo, marking a 31% drop versus last summer’s 1.3 rating.

While “Sharknado 3” was by far the night’s most-watched program on cable, its demo performance only put it into a tie for first place with A&E’s “Duck Dynasty.” Overall deliveries of the third installment in the aquatic-predators-and-inclement-weather fable were down 28% from the year-ago 3.9 million viewers.

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