Sep
12
Welcome to a New Era of Media Modesty — and Realism
Posted in: Uncategorized
The best media-about-media news I’ve heard in ages came in separate, seemingly unrelated waves.
I’ll start with the most recent: Henry Blodget, the editor and CEO of Business Insider, declared that his media company is no longer chasing after growth.
“We have already this amazing audience of the next generation of executives,” he told Digiday’s Brian Morrissey in a podcast interview released last Wednesday. “We don’t want to expand that into a mass consumer market people don’t care about. So Business Insider can now consider deepening its engagement within the reach.”
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