Hasta La Creative!

Weight Watchers is parting ways with McCann, New York, as its lead creative agency and appears poised to move the account to Wieden & Kennedy, according to people familiar with the matter.

McCann notified its employees about the loss this morning in an internal memo.

The move ends a seven-year relationship between the diet marketer and the Interpublic Group of Cos. shop. It also comes as Weight Watchers is steered by a new leadership team. Lesya Lysyj, the former chief marketing officer at Heineken USA, took over as president of Weight Watchers North America late last year. The company also recently parted ways with senior VP-marketing Cheryl Callan.

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