Mar
08
Weight Watchers Goes After Blue Apron With Meal Kit Effort
Posted in: Uncategorized
The meal-kit industry is getting a little more crowded.
Weight Watchers International, the weight-loss company backed by billionaire Oprah Winfrey, is launching a line of “quick prep” kits that will be sold in grocery stores. The move is part of an expansion by CEO Mindy Grossman, who is trying to parlay a rebound in membership into a business that stretches into new areas.
The weight-loss program also will start selling kitchen tools and is teaming up with Los Angeles-based celebrity chef Eric Greenspan to develop recipes that work with Weight Watchers’ new Freestyle program.
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