Wednesday Wake-Up Call: Facebook's Super-Short Survey. Plus, an Agency Staffer's Harassment Claim
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today: Facebook is hoping to answer huge questions with a short survey. A very short survey. Amid all the questions and worries about Facebook’s role in spreading misinformation, the company announced it will give more weight to publications that users deem trustworthy, and it will figure which sites are “high-quality” by asking users. BuzzFeed News got hold of the survey, which is two questions long. Here are the questions, according to BuzzFeed. “Do you recognize the following websites? Yes/No.” And, “How much do you trust each of these domains? Entirely/a lot/somewhat/barely/not at all.”
First off: Do two questions even qualify as a survey? Obviously, people in the news business had a lot to say about Facebook’s approach.
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