Wednesday Morning Stir
Posted in: Uncategorized-Natural Ice’s regional Super Bowl spot reveals that the brand will be giving away a whopping ONE MILLION dollars for college debt relief. Please tell us this is a joke.
-As reported in The Wall Street Journal yesterday, a former Initiative account director filed suit in New York accusing a now-former Dr. Pepper media manager of forcibly kissing and groping her. You will not be surprised to learn that agency leadership initially did nothing.
-Accenture’s new “innovation hub” in Tokyo is way cooler than your agency’s office, sorry.
-DDB New York associate planning director Neil Simpson thinks we need to rethink how we position brands (given how little consumers really care).
-Credit Suisse downgraded WPP stock to “neutral,” arguing that forecasts predicting 1 percent organic growth this year were “too optimistic.”
-Let’s play “Which Media Agencies Will P&G Cut?”
-Toys R Us will close “up to 182” stores across the country as part of its ongoing bankruptcy proceedings.
-Boston-based agency Fuseideas (Foxwoods, Connecticut Lottery) has opened a new office in Hartford.
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