Hasta La Creative!

WeChat’s U.S. invasion continues as its parent company Tencent builds out ad services for American brands looking to reach Chinese consumers.

The Chinese mobile messaging giant, with 963 million monthly users, is opening an ad bureau inside its Palo Alto, Calif.-outpost to start promoting the service to U.S. advertisers.

“Advertisers can actually spend some ad budgets and get brand awareness in China,” says Poshu Yeung, VP of international business at Tencent. “Targeting options allow advertisers to target Chinese travelers who are potentially going to the U.S. within the next month.”

Continue reading at AdAge.com