Jan
23
WeatherTech focuses on pets instead of America theme in Super Bowl ad
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WeatherTech is taking a different approach in its Super Bowl ad this year: Instead of focusing on its “Made in America” messaging, it will use the Big Game for another cause pet protection and health.
In its 45-second spot made in conjunction with Pinnacle Advertising, WeatherTech will promote a new category for the company. While WeatherTech has been best known for its car mats, it recently began creating pet products. (Of course, it will still highlight that its products are made in the U.S.)
A teaser released this week features a golden retriever and a voice over that says: “WeatherTech is taking American manufacturing to a whole new level and will change the way you feel about feeding your pets.”
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