Hasta La Creative!

This morning a source tells us that Deutsch New York has won part of the Sherwin-Williams business.

The tip comes as something of a surprise since Sherwin-Williams did not announce an agency review; we last heard from the company in early 2013 when it handed some of its digital work to Cleveland-based agency Marcus Thomas (the company’s headquarters is also in Cleveland).

Our source says the win did not concern the larger business; it appears that McKinney, which first signed with Sherwin-Williams in October 2008, will retain its status as creative AOR. But we hear that Deutsch beat at least one other New York agency to win what will amount to a sizable part of the company’s ad budget for the year to come.

For context, Sherwin-Williams is by far the largest player in what Forbes calls a $90 billion “coatings industry.” The company spent at least $40 million on McKinney’s 2009 “Ask Sherwin-Williams” campaign, though budget totals for 2013 were not immediately available.

Updates when we receive them.

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