Hasta La Creative!

Any agency that can persuade reserved Brits to shake their booties for the “Wimbledon Wiggle,” and get 30,000 U.K. families to grow their own tomatoes, can justifiably describe itself as social.

London’s We Are Social created the “Wiggle” (based on the hip-shaking movement made by tennis players when waiting to receive a serve) for client Evian, one of the sponsors of the Wimbledon tennis tournament, and in doing so reached 90 million people and grabbed 70% of the sponsor mentions in social conversation around the two-week event.

The tomato-growing was for Heinz, to demonstrate the real fruit in its ketchup. We Are Social gave out free seeds, set up an online “tomato school,” sent out branded gardening gifts to enthusiastic participants, and reached a third of the U.K. Facebook population.

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