Hasta La Creative!

In an eerie echo of what played out on “CBS This Morning” last week, Savannah Guthrie, with Hoda Kotb by her side, opened NBC’s “Today” this morning by reporting on the network’s firing of the show’s co-host Matt Lauer.

Guthrie read a statement from NBC News Chairman Andy Lack and then looked into the camera and said, “We just learned this moments agojust this morning. As I’m sure you can imagine, we are devastated, and we are still processing all of this. And I will tell you right now we do not know more than what I just shared with you. But we will be covering this story as reporters, as journalists. I’m sure we will be learning more details in the hours and days to come, and we promise we will share that with you.”

Turning to Kotb, Guthrie continued, “And Hoda, I mean, you know, for the moment all we can say is that we are heartbroken. I’m heartbroken for Matthe is my dear, dear friend and my partner and he has been loved by many, many people here. And I’m heartbroken for the brave colleague who came forward to tell her story, and any other women who have their own stories to tell. And we are grappling with a dilemma that so many people have faced these past few weeks: How do you reconcile your love for someone with the revelation that they have behaved badly? And I don’t know the answer to that. But I do know that this reckoning that so many organizations have been going through is important, it’s long overdue and it must resolve in workplaces where all women, all people, feel safe and respected. As painful as it is, this moment in our culture, and this change, had to happen.”

Continue reading at AdAge.com