Wave of Ad Boycotts Aren't Hitting 'Bachelor' Franchise Yet
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Allegations of sexual misconduct, a possible lawsuit, an ongoing investigation and a ton of publicity: These days that’s usually more than enough to send advertisers running. But despite the incident that has rocked ABC’s “Bachelor in Paradise,” shutting down production indefinitely, advertisers are so far sticking with the broader “Bachelor” reality dating franchise.
“We are not planning on making any changes to our current advertising,” a Target spokeswoman said. The retailer has aired ads in this season of “Paradise” sibling “The Bachelorette,” now in the midst of its latest season. Target is monitoring the situation closely, she said, and has not made a decision on its future advertising in the franchise, which also includes “The Bachelor” and the planned spin-off “Bachelor Winter Games.”
State Farm, which has also aired commercials in this season of “The Bachelorette,” has “no plans to change the existing media buy,” a spokeswoman said in an email.
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