Hasta La Creative!

Russia’s stringent anti-gay laws have created an issue for sponsors and advertisers of the Sochi Winter Olympic Games, with some skirting the issue and others confronting it.

General Motors’ Chevrolet will make a very big statement by showing gay couples for the first time in its TV commercials during tonight’s Opening Ceremonies coverage on NBC. Both spots were created by Commonwealth, Detroit, and feature real families rather than actors.

All the families featured in the Traverse spot are “real family units,” said Tim Mahoney, Chevy’s global CMO. Commonwealth found them through social media and outreach.

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