Hasta La Creative!

Sling TV, Dish Network’s answer to the streaming TV phenomenon, is urging millennials to “Take Back TV” with its first commercials since the service debuted in January.

“We spent years understanding the needs, behaviors and attitudes of millennials and why they rejected pay-TV,” said Glenn Eisen, chief marketing officer, Sling TV.

The result is the Take Back TV campaign, which will debut on Monday with several spots that highlight the gripes millennials have with traditional TV, including long-term contracts, poor customer service and hidden fees (though it’s not likely other generations enjoy those aspects much more).

Continue reading at AdAge.com