Hasta La Creative!

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Vizio serves up an ad that plays up its XLED TV picture quality with a “Star Wars: The Last Jedi” tie-in spot. Nissan also debuts a “Last Jedi” tie-in (E.J. Schultz has the backstory: “Nissan Breaks ‘Star Wars’ Campaign as Brand Hype Begins for ‘Last Jedi'”). And David Beckham stars in a Sprint commercial that calls the iPhone X a “game-changer”just like Beckham himself.

Continue reading at AdAge.com