Hasta La Creative!

On Monday night’s “The Late Show With Stephen Colbert,” Stephen Colbert brought back “Stephen Colbert,” the conservative blowhard he used to play on Comedy Central’s “The Colbert Report.” In what was surely one of the most meta moments ever seen on CBS, “Stephen Colbert,” the character, arrived on the “Late Show” set on a wheeled chariot pulled by two shirtless hunks wearing Uncle Sam beards, then sat in the chair normally occupied by Stephen Colbert. “Colbert” was on hand to revive “The Word” segment from “The Colbert Report” and the word of the day was an update on “truthiness”: “Trumpiness.” A excerpt of what “Colbert” had to say, followed by the full segment, just below:

Truthiness has to feel true. But Trumpiness doesn’t even need to do that. … Truthiness was from the gut, but Trumpiness clearly comes from much further down the gastrointestinal tract. … These legitimately angry voters don’t need a leader to say things that are true or feel true. They need a leader to feel things that feel feels. And that is why I think Donald Trump is a leader for our times: An emotional megaphone for voters full of rage at a government that achieves nothing, an economic system that leaves them behind, and politics that elects people unfit for the job.

Simon Dumenco, aka Media Guy, is an Ad Age editor-at-large. He’s reporting from both the Republican National Convention in Cleveland and the Democratic National Convention in Philadelphia.

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