Mar
02
Watch Steph Curry Wiggle for Muscle Milk
Posted in: Uncategorized
Muscle Milk is moving its focus from training to celebration with a campaign that once again features NBA superstar Steph Curry.
The protein brand’s newest 60-second spot debuts on TV tonight, when Mr. Curry and his Golden State Warriors visit the Chicago Bulls.
The commercial begins with a hiker celebrating reaching the summit with a little dancing. Soon, other people break into dance — including a traffic cop and a driver stuck in the traffic — to the 2 in a Room song “Wiggle It.” Later, the spotlight turns to Muscle Milk spokesman Mr. Curry, who wiggles on the basketball court after hitting a shot.
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