Watch Last Night's New TV Ads From Scion, Honda, Geico and More
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Beats serves up a one-minute version of its epic new World Cup-themed commercial (Ad Age’s Shareen Pathak and Mark Bergen have the backstory, along with the five-minute short-film version, here); the Geico Gecko hangs out with Rocky and Bullwinkle; Giorgio Armani serves up a fresh broadcast cut of the Armani Code fragrance campaign starring Chris Pine that it’s been running online; and a Spike network-specific spot for the Scion FR-S pits a couple of special agents against a gang of masked criminals.
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
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