Feb
06
Watch Kimmel and Krasinski Give Away Esurance’s $1.5M
Posted in: Uncategorized
Sunday night, Esurance ran an ad immediately after the Super Bowl. The company crowed that it saved 30% by running the Leo Burnett-created spot post-game and launched a Twitter contest to give away $1.5 million. All potential winners had to do was tweet “#EsuranceSave30” for a chance at the money.
Last night, on “Jimmy Kimmel Live,” Jimmy Kimmel and Esurance spokesman John Krasinski gave away the money. It went to “John” in Northern California, whose wife is pregnant and expecting to deliver next month. According to the flabbergasted couple, John only tweeted once in the contest.
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