Feb
03
Watch How Your Love (and Hate) Grew as These Super Bowl Ads Played
Posted in: UncategorizedCreative agencies go through many rounds of brainstorming and revision as they try to perfect their Super Bowl ads, but not everything works come game day.
The punchline in GoDaddy’s “Bodybuilder” ad on Sunday fell flat in the end, according to Spot Trender, a research company used by brands and agencies for pre-testing advertising. Spot Trender tracked Super Bowl ads’ second-to-second reception by asking a panel of consumers to press keys on their computers as they watched. Each video had a sample size of 300 complete responses.
Where GoDaddy ultimately fell flat, a different web services company called Squarespace managed to gradually charm viewers more and more as its ad went on, according to Spot Trender.
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