Hasta La Creative!

Once the camera pans out, it’s clear that’s impossible, as the tub is filled with her kids’ bathtime toys. As they try to interrupt from the other side of the bathroom door, she pulls out a deep voice, pretending to be the dad, and gets a few more moments to herself.

It’s been nearly five years since Milano was on network TV, giving the brand plenty of time to research its consumers.

“Milano is an extremely mindful snack,” says Karen Marks, head of integrated marketing for Pepperidge Farm. “They will open the bag, they will take out a plate, they will put two cookies on a plate, and they will sit down and savor the cookies. We knew that this was not your ordinary shoving some of my kid’s cookie in my mouth.”

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