Watch Budweiser's Bob Dylan-backed Super Bowl ad touting wind power
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Budweiser is making an environmental play with one of its Super Bowl ads, with some help from Bob Dylan’s “Blowin’ in the Wind.” The classic song backs the spot, which touts Anheuser-Busch InBev’s use of wind power in its brewing operations.
The ad, by David, will run as a 45-second spot in game. Today, the brand released a 60-second version. It opens with a close-up of a dalmation riding atop a wagon of Budweiser being hauled by Clydesdales through the California countryside. The horses, long a fixture in Bud’s Super Bowl advertising, return to a featured role after being relegated last year to a mere 5-seconds of ad time.
The ad, called “Wind Never Felt Better,” shows the Clydesdales galloping through a wind farm, complete with Bud-branded turbines. On-screen text states that Budweiser is “now brewed with wind power.”
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