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Bud Light’s “Dilly Dilly” king has found his man-at-armsand he’s named “Bud Knight,” of course. The blue-armoured, horse-riding character makes his debut in the brew’s medieval campaign in a 60-second Super Bowl spot the brew released today.

The spot by Wieden & Kennedy New York is the final ad in a trilogy that began on Christmas Day.

The brand in the game also plans to re-air a 30-second version of the second ad in the series called “Ye Olde Pep Talk” that first ran two weeks ago in order to set up the final battlefield scene. The new ad shows Bud Knight coming to the aid of king and his beleaguered troops, after making a pit stop at a convenience store to stock up on the brew.

Continue reading at AdAge.com