Watch: Black Panther Stars in Lexus Super Bowl Ad
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When most brands talk about luring younger buyers, millennials or Gen Z kids come to mind. But Lexus will settle for getting a few more fortysomethings in the fold. Aging down is one of the goals for Lexus’ Black Panther-themed Super Bowl spot starring the Marvel superhero and the new 2018 Lexus LS 500 F Sport performance sedan. An extended cut of the ad was released today.
Lexus is targeting buyers ages 45 to 55 with the new LS. That’s significantly younger than the average age of current LS buyers, which hovers in the upper 60s, according to the brand. Lexus vehicles don’t come cheapthe suggested retail price for the flagship 2018 LS 500 is $75,000 so it’s not surprising that a lot of younger folks can’t afford them. This ain’t Honda, after all.
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