Jan
24
Watch AB InBev's 'Shark Tank'-inspired mermaid Super Bowl ad for Bon & Viv Spiked Seltzer
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Anheuser-Busch InBev will use the first of its eight Super Bowl ads to plug its revamped Bon & Viv Spiked Seltzer brand with an ad starring two mermaids and a reference to ABC’s “Shark Tank.”
The 30-second ad by Bullish will be the first ad to run in the game in the so-called “1A” slot. It was released early today.
The underwater spot portrays the two mermaids, Bonnie and Vivian, as the brand’s founders, pushing the sugar-free product to four sharksthe kind with fins, not Mark Cuban or Barbara Corcoran, entrepreneurs starring on the ABC show. The reference is notable because it’s plugging an ABC show and the Super Bowl’s on CBS.
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