Was Bud Light's 'Caucus' Joke Lewd? No, Says Trade Group
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The complaint directed at Anheuser-Busch InBev is by a man identified as Robert Westcott. “This is a ‘cock’ ad plain and simple. It degrades the brand and the industry,” he argued, according to the Beer Institute’s published summary of the case. The Beer Institute allows members of the general public to raise complaints about beer ads. The group did not release biographical information about Mr. Westcott, citing privacy policies.
Reached for comment on Tuesday, an A-B InBev spokeswoman stated in an email: “We are pleased that the CCRB ruled in Bud Light’s favor after a comprehensive review of this complaint. At Anheuser-Busch, we take our role as a responsible marketer seriously and have rigorous processes in place to ensure our advertising complies fully with all guidelines and principles of the Code.”
The Beer Institute maintains a lengthy ad and marketing code for its member brewers. It includes a section stating that advertising and marketing materials “should not contain language or images that are lewd or indecent in the context presented and the medium in which the material appears.” Under self-regulatory rules, members of the general public can make complaints directly to brewers. If left unresolved, complaints can be taken to the Beer Institute’s code compliance review board.
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