Apr
07
WarnerMedia, IPG Mediabrands Partner for Alternative Measurement Test Ahead of Upfront
Posted in: UncategorizedWarnerMedia teamed up with IPG Mediabrands to test alternative measurements across the same campaigns, in one of the last announcements the company is expected to make ahead of its imminent merger with Discovery. Top line The partnership is in collaboration with Comscore, iSpot and VideoAmp and is designed to inform WarnerMedia’s strategy when it comes…
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