Hasta La Creative!

PR
Warner Bros

Ever dreamed of being weightless when watching a movie about space? Warner Home Entertainment made that possible for fans prior to the DVD/Blu-ray release of the blockbuster movie Gravity in Stockholm. Fans of the movie where invited to watch Gravity in 3D while lying in a floating tank. The tank was filled with super-saturated Epsom-salt water and heated to skin temperature (35.5°C) which makes it almost impossible to tell which parts of your body are in the water and which aren’t. A trick that makes your brain think that you’re weightless, just like in space only a little bit more wet.

Advertising Agency:JMW kommunikation, Stockholm, Sweden
Creative Director:Samuel Garlöv, Joakim Karlsson
Art Director:Anders Påhlsson
Copywriter:Samuel Garlöv
Photographer:Jonas Böttiger
Project Manager:Tove Widemar
Pr:Canan Yasar, Andreas Wingren