Wardrobe Switch: The Weather Channel Sheds LLBean for Lands' End
Posted in: Uncategorized
The Weather Channel is taking off one insulated, water-proof parka and putting on another. But will consumers be able to tell the difference? The Atlanta, Georgia-based meteorology broadcaster has entered a two-year deal with Lands’ End, the apparel brand known for its sturdy outerwear, basics and kids’ backpacks. The Weather Channel formerly had an exclusive contract with LLBean, the apparel brand known for its sturdy outerwear, basics and kids’ backpacks, for some dozen years. (Notice a pattern?) Lands’ End, which is based in Dodgeville, Wisconsin, will outfit all on-camera meteorologists.
“We take the outfitting of our on-camera meteorologists very seriouslytheir safety is our priority, and our outfitter has to be a brand that we can depend upon and trust,” said a Weather Channel spokeswoman in a statement. She noted that the company reviewed several companies in its search for a retail partner. “Lands’ End is a company that is incredibly devoted to its employees, customers, and its merchandise. Their attention to detail and the quality of their merchandise makes us proud to wear and partner with Lands’ End.”
Storm Tracker Jim Cantore debuted the new Lands’ End gear on Tuesday in 32-degree weather in Wisconsin. The new deal includes meteorologists regularly sharing information on how a product fared during different climate situations with the apparel brand.
Post a Comment