Hasta La Creative!

Want to do business with Walmart? CEO of global ecommerce (and former CNET CEO) Neil Ashe has a bit of advice for you. And a sports metaphor.

“What they often say about the best athletes is that they play the game a little bit slower than anybody else does — so the game is slightly slower and they see it at a pace which allows them to go faster. I think that couldn’t be more true here,” he said at the Interactive Advertising Bureau’s Annual Leadership Meeting in Palm Desert, Calif.

The analogy was meant to convey Mr. Ashe’s appreciation for those publishers who take it slow but steady when trying to sell to Walmart.

Continue reading at AdAge.com