Walmart Steps Up Toy Push As Toys R Us Faces Bankruptcy
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Walmart is stepping up focus on toys for the holidays as one of its primary rivals Toys R Us goes through bankruptcy. The giant retailer is tripling its toy assortment available online this year and kicking off a series of 20,000 holiday parties at its supercenters with Nov. 4 “Toys That Rock” parties where kids can try out toys in stores.
Walmart has ample supplies this year of last year’s biggest hit toy, Hatchimals, and so far is keeping up with brisk customer demand for what looks to be this year’s greatest hitFingerlings, said Chief Merchandising Officer Steve Bratspies in a media call. With Fingerlings, though, he says supplies are selling out about as fast as they hit shelves in some stores.
“Fingerlings is hot, and remains hot, and I think our toy team did a good job of jumping on it first,” Bratspies says. “I think we’ve got a pretty good supply laid in for the season.”
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