Walmart Brings Back Old Brands Like Zima and Oreo O's
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Anyone feeling nostalgic about Zima or Oreo O’s can thank Walmart for their comeback. The giant retailer is convinced these old brands have lingering appeal and prodded their owners to bring them back.
Walmart has stepped up investments in its own private labels the past two years. But its growing product-development effort also includes getting branded suppliers to launch more accurately relaunch products. That’s turned the world’s biggest retailer into a nostalgia broker lately.
Walmart’s cereal buyer discovered a trend around indulgent cereals, especially as late-night snacks, as well as enduring social-media nostalgia Oreo O’s, first launched in 1998 but discontinued in 2005, said Megan Crozier, senior VP-packaged goods, during a tour of Walmart’s Culinary & Innovation Center next to global headquarters in Bentonville on Thursday.
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