Walmart and Pepsi go big at the Golden Globes. And Apple trolls competitors at CES: Monday Wake-Up Call
Posted in: UncategorizedWelcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
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If you skipped last night’s Golden Globes on NBC, you not only missed Lady Gaga’s matching blue gown and hair, you missed a few big-budget commercials loaded with special effects. Walmart plugged its grocery pickup service in four spots featuring beloved movie cars, from the Batmobile to the DeLorean from “Back to the Future” to Scooby Doo’s Mystery Machine, writes Ad Age’s Jack Neff. The work is from Publicis Groupe-led Department W; check it out here, and be prepared to have “Cars” from Gary Numan be your Monday morning earworm.
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