Wall Street Journal Creating Digital Magazine for its Video
Posted in: Uncategorized
The Wall Street Journal joined other print-based publishers Time Inc. and Conde Nast this week in introducing a new digital video hub at its NewFront presentation. The Journal’s product, called Signal, is a “digital video magazine” that will curate videos from Journal news staff as well as filmmakers, the company told a room of media buyers Friday.
Conde Nast, the publisher of Vogue and Vanity Fair, recently showed off a similar platform, The Scene, which will curate top video from its magazine brands as well as partners like BuzzFeed and ABC News. And Time Inc. plans to roll out The Daily Cut for its video.
But Signal differs from the other platforms because it adopts the “delicious aspects” of a magazine, according to Mike Miller, deputy managing editor at the Journal. Short videos will exist in the front of the “magazine,” he explained, with longer videos appearing as features.
Post a Comment