Feb
23
Wall Street Journal Ad Campaign Stars Will.i.am, Tory Burch
Posted in: Uncategorized
The Wall Street Journal has begun a new marketing campaign with the theme “Make Time,” designed to gain broader readership amid fierce competition in business journalism.
The premise is simple: Even the busiest people — by implication the most successful — make time to read the Journal. But it’s also a reminder of the onslaught of media and demands confronting readers. The nearly infinite supply of distractions online has even led to an effort to charge advertisers by the number of minutes a publication can capture from readers, rather than the usual metric of how many readers stop by.
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