Jul
17
Wall Street Concerned with Account Reviews?
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: When account reviews climb into the billions, more than just a few casual observers start to take notice. The recent call for all of these media account reviews has been the talk of the industry. We can trace this situation back to several months ago, when Mondelez decided to put on its big boy pants and declared that it would essentially pay the agencies it works with almost any time…
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