Jul
19
VW Done With Diesel Push in U.S., Exec Says
Posted in: Uncategorized
Volkswagen will take a step back from the diesel powertrains that defined its U.S. vehicle lineup for the better part of a decade amid a repositioning of the brand in the aftermath of the automaker’s emissions scandal, VW’s top U.S. official says.
Hinrich Woebcken, CEO of Volkswagen Group of America, told Automotive News this week that VW won’t relaunch “clean diesels” as a core element of its brand identity in the U.S., where VW dominated diesel passenger car sales before being consumed by its emissions cheating scandal.
Diesels are in VW’s plans for 2017 through 2019, assuming regulatory approval, Mr. Woebcken said, but the company is re-evaluating the role of the powertrain in its U.S. lineup further in the future.
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