Hasta La Creative!

Virtual reality is being held back from the marketing mainstream by a skeptical public and reluctant advertisers, according to speakers at an Advertising Week Europe session on VR and branded content.

“We’re not even at VR 1.0. It’s more like VR 0.7,” said Nokia’s head of VR technologies, Tarif Sayed. He added, “It’s a chicken-and-egg situation. Content creators say it’s too expensive and you’re not going to shift headsets if there’s no content.”

Examples of VR marketing from the Abu Dhabi tourist board (for which CNN created a virtual trip to the city) and Jaguar Cars (who worked with Mindshare to create an immersive experience of the Wimbledon Tennis tournament), were presented as best in class, but even their creators admitted that there is still a long way to go.

Continue reading at AdAge.com