Feb
24
Volvo Consolidates Global Media with Mindshare
Posted in: Uncategorized
Volvo has consolidated its global media buying and planning business with WPP’s Mindshare, according to people familiar with the matter.
Havas Media has worked with Volvo in the U.S. for a number of years, and Mindshare has supported the business in various international markets, including Europe and China. The selection follows a closed pitch between the two shops, the people said.
The company had 2012 worldwide measured-media spending of $297 million, according to Ad Age DataCenter estimates. 2012 is the last full year of available spending data.
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