Hasta La Creative!

Vodafone Ireland’s new Christmas advertising campaign, created by Grey London – in which a young farmer pines for his old neighbour, a young woman who has moved abroad and only comes back at Christmas – depicts an emotionally resonant reality of modern Ireland.

Played out across several Christmases, the film highlights the pair’s growing closeness, the sadness of their New Year goodbyes, and the trials of being apart over the intervening months. A happy ending twist comes when the young woman decides to return full-time, in-part thanks to Vodafone and it’s growing mobile and fixed networks, to open a business.