Dec
23
VML Snags Napa Auto Parts Account
Posted in: Uncategorized
VML has been named auto-parts retailer Napa’s lead agency after a review.
The account had been at Publicis Groupe’s Publicis Kaplan Thaler since late 2009. Consultant the Bedford Group oversaw the process. Publicis Groupe’s Spark, which handles media, was not affected by the review.
Although the WPP shop is a digitally driven agency, the Napa account will go beyond that to include TV, radio, print, sponsorship activation and digital. New work from VML is expected to launch in March, if not earlier.
Post a Comment