Vitaminwater wants to give you $100,000 to ditch your smartphone: Thursday Wake-Up Call


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What people are talking about today

Coca-Cola Co.’s Vitaminwater is hosting a contest where you can win $100,000 if you give up your smartphone for a year. (Let’s get this out of the way: If you’re thinking you can cheat and peek at Snapchat sometimes, know that a lie detector test is involved, and if you fail, you get nothing.) Anyway, the contest is prompting people to fantasize about a life of smartphone abstinence. People have to post a photo on Instagram or Twitter with the hashtags #nophoneforayear and #contest to explain why they need a break from their smartphone (the winner will get a low-tech Nokia 3310 to use instead) and what they’d do with their newfound time. The responses should be put into a time capsule for future generations, because they sum up our sad state of phone addiction in 2018. One woman wrote on Instagram that she wanted to spend more time with her kids, adding, “I need to stop social media stalking my ex bfs & reading through 1,000+ comments of drama in the mom group on Facebook for pure entertainment.” Another person tweeted an X-ray of her neck, saying she spent so much time on her phone that her spine had actually curved.

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