Hasta La Creative!

Visa has signed on to run six-second ads in Fox’s National Football League game on Sunday and will use the shortened spot for its Hurricane Harvey relief efforts.

Visa will run one six-second spot right before kickoff and another during the game, according to Bruce Lefkowitz, exec VP-ad sales, Fox Networks Group. The host of Fox’s pre-game show will intro the six-second spot before the game, while the other will run in a traditional pod within the game.

The short ad unit, first prominently championed by YouTube last year but adopted by others like Facebook in recent months, is part of Fox’s strategy to figure out how to improve the TV viewing experience as it confronts competition from platforms with fewer or no commercials.

Continue reading at AdAge.com