Virgin Mobile Throws in With Apple, Offers a Year's Service for $1. iPhones Only.
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In an attempt to dramatically upset the established order of cellphone carriers in the United States, Virgin Mobile has struck a deal with Apple to make consumers an offer that seems too good to be true: one year of unlimited talk, text and data for $1.
Virgin Mobile is using other Virgin brands, such as its hotel chain and airline, to further lure customers into giving its prepaid service a chance. People who sign up with Virgin Mobile will also be added into the “Virgin Inner Circle,” which includes perks like a free one-night stay at a Virgin hotel or a “companion ticket” for flights to the U.K.
Angela Rittgers, chief marketing officer at Virgin Mobile, told Ad Age that its “biggest struggle is how to make sure consumers understand there is no gimmick behind this.”
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