Hasta La Creative!

GQ.com is getting a new look this year, and that includes making sure the site’s ads are ones people will look at.

Ahead of a larger redesign that will debut in the fall, GQ is rolling out some tweaks to its site, including a revamped home page, new slideshow format, a new grooming section and in-stream ads designed to own people’s attentions. Mr Porter, Mont Blanc, Tiffany & Co. and LG are among the first brands to use GQ’s new ad formats.

These tweaks are among the more apparent examples of a bigger overhaul GQ has made to its back-end publishing technology. “This migration is the biggest thing to happen at GQ since Conde Nast bought the brand,” said the magazine’s publisher Howard Mittman.

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