Mar
16
Video: DDB's Wendy Clark on the Agency of the Future
Posted in: Uncategorized
Wendy Clark says the agency of the future is actually the agency of today.
Ms. Clark, Ad Age’s Executive of the Year and president-CEO of North America for DDB, told Ad Age that the agency of the future is able to find the right data and use it wisely; can operate in three modes — micro, macro and mega; can welcome marketing partners; and can physically work side-by-side with the client.
Ms. Clark, along with other winners of our Ad Age and Creativity A-List Awards, will be honored at a gala in New York on April 19.
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