Mar
19
Video: ABC Family Hosts ‘Pretty Little Liars’ Table Read, Tries for Twitter Record
Posted in: Uncategorized
ABC Family skipped a traditional upfront in favor of an event that looked more like a pop concert.
After brief introductions from Laura Nathanson, exec VP-ad sales, and Tom Ascheim, president of ABC Family, the network kicked off a live-streamed table reading with the cast of “Pretty Little Liars” ahead of the show’s season finale. The goal was to help break a Twitter record — which wouldn’t be a bad way to show buyers how much pull the series has over viewers.
Post a Comment